How tech companies are harnessing the power of “making it attractive”!

In this article, I will uncover the secrets tech companies are using to keep their audience engaged with their product. Let’s start with Facebook. As

I still don’t vote! Design lesson I learned from my own behaviour

A few months back, I made a post on LinkedIn where I had criticized the government for not making their digital products user-friendly. At that

Choice architect: how to present choice so people will choose it for better user experience and conversion.

We humans have to make choices or choice in every aspect of life. Whom to marry, which carrier to choose, which college should I study,