Design, psychology & things I've learned along the way

I design interfaces that convert visitors into customers for SaaS startups. I write about human behavior, decision-making, and building a life that’s actually yours.

The blog

Explore Your Curiosity

Deep dives on topics related to design, psychology, why people stay trapped, & building products that actually work.

about me

Who Is Rohit (Khadush)?

Just a human obsessed with why humans do what they do.

Hey, I'm Rohit.

I design products for SaaS startups. Currently working on features for VWO.com

When I’m not designing interfaces, I’m reading about mental models, and why smart people make terrible decisions. I highlight everything from Tim Denning and Dan Koe to ancient philosophy and modern psychology research.

That’s probably why I became obsessed with understanding how people think, make decisions, and why they stay stuck.

I have unconventional approaches to building both products and lives.

Contact: [email protected]

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