Design, psychology & things I've learned along the way
I design interfaces that convert visitors into customers for SaaS startups. I write about human behavior, decision-making, and building a life that’s actually yours.
The blog
Explore Your Curiosity
Deep dives on topics related to design, psychology, why people stay trapped, & building products that actually work.

Society doesn’t want you happy – it wants you safe
One of my close friends spent 8 years’ worth of his savings on his sister’s marriage. When I asked him why, he couldn’t give me

The psychology behind why good stories are so memorable
I was nine when I first noticed something strange about my mother. Every time she watched an emotional scene in a movie, tears would stream

Are you making these salary mistakes that keep beginner designers broke?
Will you apply for the job in the same company you left 5 months earlier? When I finished my two design internships, I got a
I went from waiter to designer at VWO — Here are the 2 mindset shifts that made it possible
I still remember those days of 2020 when I had just passed out of college and was talking with my girlfriend over the phone about

How to get a remote job as a UI/UX designer using Linkedin!
I have been working remotely for the last 2 years, and working remotely is the best working mode, at least for me. People often ask
Are you working just for money?
I don’t know how to start, but I am like most people working for money. Nothing is wrong with this thing, except what will you
about me
Who Is Rohit (Khadush)?
Just a human obsessed with why humans do what they do.
Hey, I'm Rohit.
I design products for SaaS startups. Currently working on features for VWO.com
When I’m not designing interfaces, I’m reading about mental models, and why smart people make terrible decisions. I highlight everything from Tim Denning and Dan Koe to ancient philosophy and modern psychology research.
That’s probably why I became obsessed with understanding how people think, make decisions, and why they stay stuck.
I have unconventional approaches to building both products and lives.
Contact: [email protected]